Brand Identity / Yoga Studio / UX/UI / EDITORIAL / SOCIAL MEDIA DESIGN
OM is a Berlin-based yoga studio with a mission to teach the complete method of yoga, beyond postures. They offer movement (Asana), breathing (Pranayama), meditation (Dhyana), and sound (Bhakti) classes. OM's approach allows students to deepen their practice and reconnect to the roots of the yoga philosophy. They teach yoga not as a watered down flexibility practice but as a method to turn inwards and reconnect to our true nature.
For the creation of the brand identity, we wanted OM to visually set itself apart from the majority of yoga and mindfulness businesses. We achieved that by creating a graphic logo, little to no imagery of (perfect) yoga postures, and the use of bold colors inspired by the colors of India. The assets created for OM include a website, social media assets, and a quarterly print publication (OM ZINE) which serves as a source of yogic knowledge for the studio's student base.
